Adblock detector

Adblock detector helps you detect the visits which are using adblockers on your website and that are potentially blocking AT Internet requests.

Benefits

Based on a basic implementation you can measure the use of adblockers on your website and measure their impact on your tag implementation.

Getting started

Implement smarttag.js
Implement BlockAdBlock.js
Select an implementation method to measure adblocks (Publisher impression, Click or Custom Variables)

Do not hesitate to send your update recommendations on : https://github.com/QuentinMoncharmont/Adblocker-analytics

Category: Tagging

Description

Tag initialization

Both JavaScript files need to be initialised in the head in order to detect adblocks.

<head>

</head>

//Footer

//At Internet tracker initialization

var tag = new ATInternet.Tracker.Tag();

Adblock detection implementation

Once the adblock is detected from BlockAdBlock.js you can use one of the following functions to send the information to AT internet Interface.

//Function from the "blockadblock.js" library

function adBlockDetected() {

//Method 2.1 - Publisher impression function

AtInternet_Adblock_hit();

//or Method 2.2 and 2.3 - Click or Custom variable

AtInternet_Adblock_hit("detected");

}

function adBlockNotDetected() {

//Method 2.2 and 2.3 - Click or Custom variable

AtInternet_Adblock_hit("not_detected");

}

if(typeof blockAdBlock === 'undefined') {

adBlockDetected();

}else{

blockAdBlock.onDetected(adBlockDetected).onNotDetected(adBlockNotDetected);

}

Publisher implementation

function AtInternet_Adblock_hit() {

tag.publisher.send({

impression:{

campaignId : '[adblock]',

creation : '[detection]',

url : '[/tests/detection-adblock.html]'

}

});

}

Click implementation

function AtInternet_Adblock_hit(value) {

return tag.click.send({

elem:element, // DOM element given

name:'adblock',

chapter1:'adblock',

chapter2:"'" + value + "'", //value = "detected" or "not_detected"

level2:'1', //Your level 2 click

type:'action',

});

}

Custom variables imlementation

function AtInternet_Adblock_hit(value) {

hit.customVars.set({

site: {

1: value,

}

});

//Page hit

hit.page.set({

chapter1:'plugin',

chapter2:'clic',

name: 'detection-adblock.html',

level2:'3'

});

//To send the page hit

hit.dispatch();

}

Publisher implementation

If a visitor is navigating on your website with an adblocker, the “adBlockDetected();” function sends a publisher impression.

Benefits

Automatic campaign (no need to declare this campaign).
The impression hit sent is independent from the page hit (no risk of losing some page data).
Possibility to apply a specific segment based on this campaign (to understand the different behaviour of these visitors).

More explanation

See the .pdf file : AT-Internet-publisher-results.pdf

Click implementation

With a click function it is possible to know if the visitor is navigating with or without an adblocker. In comparaison to the first method, “AtInternet_Adblock_hit(value)” method (which send a hit click) waits one parameter (value “detected” or “not_detected”).

Benefits

Event click (no setting requiered).
The impression hit sent is independent from the page hit (no risk of losing some page data).
Possibility to apply a specific segment based on this campaign (to understand the different behaviour of these visitors).

More explanation

See the .pdf file : AT-Internet-click-results.pdf

Custom variables implementation

With a custom variable function it is possible to know if the visitor is navigating with or without an adblocker. In this case, the information is linked to the page hit. To use this method, you need to declare a custom variable directly in your Nx Interface : “Tools > Configuration > Site custom variable (text or Id)”. You have different methods for this implementation. In this example, the page hit is sent through the function “function AtInternet_Adblock_hit(value)” because we need to wait a return from “fuckadblock.js” library to get the value “detected” or “not detected”. It’s possible to implement this method with a trigger.

Benefits

Possibility to apply a specific segment based on this campaign (to understand the different behaviour of these visitors).

More explanation

See the .pdf file : AT-Internet-custom-var-results

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Adblock detector

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