Optimizely X Web

Optimizely is a SaaS platform which delivers comprehensive and dependable optimization across both product and marketing. Optimizely is specialized in A/B and Multivariate Testing.


This connector allows you to automatically mark your testing campaigns in order to display results in your Analytics Suite 2. You will be able to follow the results of your different experiments and variations in AT Internet.

Getting started

To get started, all you have to do is to follow the installation guide described below.




  • Have an Optimizely account
  • MV Testing activated in Tag Composer


To activate this integration you need to follow the steps detailed below. The connector is based on Optimizely’s JS script in order to catch MVT data and display it in the Analytics Suite 2.
A- Integration of the AT Internet tracking code (Callback MVT) in the Optimizely X settings.
B- Association of the tracking with an A/B test or multivariate test in Optimizely X.
C- Display of “MVT Testing” test campaigns results in AT Internet.

You can access all the detailed documentation through this link.

You must copy and paste this JS code in Optimizely settings/integrations interface in order to activate the connector:


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